PackPlanGo
Client
In-house design
Services
UX Research UI & UX Design
Date
April 2023
UX Credits
Stefany Romero, Laia Piera & Valentina Montoya
The topic for this project was how to make a road trip with friends a better experience. We start a broad conversation about the issue and its related aspects through the Sprint Questions. Using the "How Might We (HMW)" process, we discover different insights about the interactions and needs the users can have in this type of app. The User Roadmaps were our next step and helped us comprehend more how we can help our users. And the Competitive Analysis showed us the different apps that cover part of our users requirements and help us to develop more ideas.
The app's design was focused on making the experience of selecting a destination easier, taking into consideration the likes and dislikes of the whole group. The colors used were picked to make the app more relaxing and enjoyable at the time of using.
At the top, we have displayed the design system used for this project, which includes multiple components and the different color palettes and typographies considered for the project.